Learning Outcomes

1. You will have an in-depth understanding of Search Engine Marketing fundamentals from all 5 modules.
2. You will have had hands-on experience in creating, running, reviewing and optimizing Google Ads campaigns for a local business/firm.
3. You will develop an understanding of the different tools that can be used to create and optimize effective Google Ads campaigns.
4. You will have gained hands-on experience running different types of reports in Google Ads to gain insights into Campaign performance.
5. You will be able to conduct Google Ads Account Audits using the experience gained from the SEM five module.

Agenda

1. Introduction to SEM 
2. Google Ads Campaign Creation
3. Mobile-Specific Campaigns
4. Reporting & Optimization
5. Account Audits 

Tools Covered:

1. Keyword Planner
2. Ad Preview & Diagnostic Tool
3. Reporting Editor
4. WordStream Account Audit Tool
5. SEM Rush